Posts Tagged social media

Must See twitterTV

Jeff Pulver talks about the marriage of twitter and television this week, and describes how the fan community has embraced twitter as a complementary technology to further increase the social depth of broadcast television.  This is made possible by the number of connected fans of several popular series such as House, American Idol and Heroes reaching critical mass, and the increasing desire of the media consumer to become more socially active in their entertainment experiences.

Henry Jenkins described the depth of potential that such media convergence offers in his book Convergence Culture, Where Old and New Media Collide.  When people feel that they are actively participating in a transmedia experience their overall satisfaction and loyalty skyrocket.  This makes them much more valuable to the franchise.  While Henry tends to discuss the media creators’ potential to influence the market, it is clear that the consumer is beginning to create an independent and complementary component of the ecosystem that is very powerful as well.

A few years ago Blake Krikorian, the founder and CEO of Sling Media, described a trend that had caught him by surprise.  Whereas most older purchasers of SlingBox, the location-shifting television appliance, tended to use their device the way in which Blake intended — to watch their regular local programs while out of the house — the majority of younger, under 25, purchasers were using their device to shift television no farther than their bedroom.

The younger users simply wanted a convenient way to merge their television and PC experiences more seamlessly so that they could use IM, the web and email to enrich the broadcast experience.

Social media continues to evolve, and indeed the convergence of media is clearly accelerating.  I think it will be very interesting to see how the various components converge as the process continues.

What do you think of this trend?  Are there any programs that you twitter about or follow using other social tools?  How does that change your experience?

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But enough about me, what do *you* think of me?

I once had a girlfriend who would occasionally say, “Yes, as a matter of fact, it IS all about me!”   Needless to say, that relationship did not last very long.  Sadly, most corporate blogs have similarly short relationships with their readers.

Why do we blog?  For some it’s catharsis, for others a way to keep in touch with friends; however, in the professional world the best reason to blog is to have an actual conversation with your stakeholders.  The best corporate blogs are bi-directional portals to topics of mutual interest.

Hightalk has a quick perspective on the problems that many corporate blogs face.  By creating a blog for the wrong reasons, and loading it up with recycled self-promotion, many companies tend to alienate a prospective source of irreplaceable perspective.

So don’t be that person that never gets a second date.  Instead of using your blog as a broadcast channel about yourself, be interesting, engaging, curious and conversational.

What do you think?

Roger Farnsworth

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