I once had a girlfriend who would occasionally say, “Yes, as a matter of fact, it IS all about me!”   Needless to say, that relationship did not last very long.  Sadly, most corporate blogs have similarly short relationships with their readers.

Why do we blog?  For some it’s catharsis, for others a way to keep in touch with friends; however, in the professional world the best reason to blog is to have an actual conversation with your stakeholders.  The best corporate blogs are bi-directional portals to topics of mutual interest.

Hightalk has a quick perspective on the problems that many corporate blogs face.  By creating a blog for the wrong reasons, and loading it up with recycled self-promotion, many companies tend to alienate a prospective source of irreplaceable perspective.

So don’t be that person that never gets a second date.  Instead of using your blog as a broadcast channel about yourself, be interesting, engaging, curious and conversational.

What do you think?

Roger Farnsworth