Posts Tagged marketing

But enough about me, what do *you* think of me?

I once had a girlfriend who would occasionally say, “Yes, as a matter of fact, it IS all about me!”   Needless to say, that relationship did not last very long.  Sadly, most corporate blogs have similarly short relationships with their readers.

Why do we blog?  For some it’s catharsis, for others a way to keep in touch with friends; however, in the professional world the best reason to blog is to have an actual conversation with your stakeholders.  The best corporate blogs are bi-directional portals to topics of mutual interest.

Hightalk has a quick perspective on the problems that many corporate blogs face.  By creating a blog for the wrong reasons, and loading it up with recycled self-promotion, many companies tend to alienate a prospective source of irreplaceable perspective.

So don’t be that person that never gets a second date.  Instead of using your blog as a broadcast channel about yourself, be interesting, engaging, curious and conversational.

What do you think?

Roger Farnsworth

, , , , , , ,

No Comments

Entertainment, part of this nutritious story

Seth Godin talks about the difference between a show and a story in his blog today and mentions that successful marketing is all about telling a story.

Marketing boils down to communicating value.  Successful marketing offers a clear way for your customers to engage in a mutually beneficial relationship with you.  Everything you do in communicating your brand should focus on reinforcing your unique value proposition in an engaging way – and in a way that perpetuates your differentiation.  Showing your customer why your unique offering is right for them is an invitation for them to initiate or renew their relationship with you.

Think about your current relationships.  What qualities do you value in the most stable relationships in your life?  Chances are in addition to shared values, honesty and integrity you also value a bit of humor and whimsy.  While there is a place in our lives for the monotone narrative of books on tape, sometimes a bit of showbiz glitz can surprise, amuse and delight us too.

Tony the Tiger used to entertain the heck out of us as children.  But his antics never distracted from the heart of the story, which was that his special cereal was an important part of our nutritious breakfast.

Storytelling is as old as mankind.  Who knows, the cave paintings in Chauvet might be the longest running advertising campaign in history.  But, as with most things, diversity and innovation are key to avoiding stagnation.

Have a story, but don’t be afraid to occasionally entertain us.

By the way, what was your favorite Super Bowl ad?  Why?

Roger Farnsworth

, , , , , , ,

No Comments