Analysing what you do and why you do it is a crucial step to self-actualisation. As I’ve mentioned, the real key to personal prosperity lies in understanding the relationships between your family, society and the business world and integrating them successfully in the pursuit of your ultimate desires. A new book by Roy Spence, Jr., It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, takes this concept and applies it to the corporate entity.
Purpose, Roy says, “(Is) your reason for being that goes beyond making money.” It’s a bold statement of the difference you want to make in the world. Having a clear, unequivocal purpose that is ingrained at all levels of the organisation is the key to excelling in good times as well as bad.
Having a clear understanding of the purpose that drives your personal life will help you navigate the turbulent currents that buffet your friends, family and career. It’s hard enough to stay on track as it is, trying to do so without a compass is an invitation to disaster.
Have you read the book? What did you think?
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